Strategy Lab experiment
The $10,000 Decision
Marketing Investment Decision Tool
Start with $1,000, $10,000, $100,000, or any marketing budget. The framework adapts to your numbers.
Stop asking which marketing channel is "best."
Start asking which channel is producing the best return for YOUR business.
Choose your business type, accept or edit the starting assumptions, allocate the budget, and see the projected consequences. Every number stays editable.
Where should your next marketing dollar go?
The whole tool exists to answer one question, using only the numbers you can actually verify.
No AI, no guessing
Every score, ranking and recommendation comes from transparent formulas you can read on the page.
Any budget, any model
Lead generation, e-commerce, subscription or offline. Metrics that cannot be calculated show as N/A.
Step 1
Choose your business type
Step 2
Accept or edit the assumptions
Step 3
Confirm your channel numbers
Step 4
Analyze your marketing
Step 5
Allocate the next budget